What makes a negotiation successful, or eventually fail  (when the product is the same product)?

By coaching Israeli managers in Italy, I experienced the high weight of the human factor in the negotiation process.

When both parties found something in common (professional experience, acquaintances, places, etc.) trust improved, and the deal speeded up with a minimum of fake objections. In large deals, in which there are significant interests, if the parties trust each other, then they will close the deal with less effort.

This is what I call the ‘Good Chemistry’ among the players.
For this very reason, speaking a few phrases in Italian – since English is foreign to both parties – is certainly a weighty factor in your mutual relationship. By doing so you’ll show your customer appreciation and respect for his culture and identity and little by little you will discover you can make increasingly complex conversations.
For the same reason, it is also highly desirable that Israeli businessmen be familiar with both the Italian spoken language for business, as well as with non-spoken language, their Mimicry, and both practice the local conventional behavior.
All these are powerful emotional means to let your presentation sound catching.

You can easily learn from home and office, in private zoom meetings.

Basic and Advanced Italian for Business
… as easy as drinking a short espresso cup!

General content of the courses

Key phrases in spoken Italian in business

Professional expressions – with a correct accent

Some tools for creating immediate understanding and a positive impression

The accepted and not acceptable customs in the business community

Body Language during an introductory meeting and a conversation, to “translate” also what is not worded

Body Language during negotiations, to control your counterparts

  • Your first session – FREE – is dedicated to setting the learning goals, contents, and a learning path.


Call now (+972) 0546262041

The class is conducted face-to-face (50 minutes by Zoom). It includes conversations on all kinds of topics chosen by the client himself (business, society, food, culture, sites to visit, and more) and documentation.

You the student will be constantly active, adhering to topics on your choice.

The learning material is mainly related to the student’s profession, including professional vocabulary and idioms.

Call 0546262041 for more information

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